When’s the last time you checked the batteries in your smoke detector?

Most of us only think about it when it chirps – a small but important signal that something critical needs attention. Ignore it long enough, and a minor issue can turn into a major disaster.

Culture in motion operates on the same principle: your organization’s culture is a living, moving system. Those “chirps”—missed updates, siloed teams, disengagement, duplicate efforts—are the warning signals that your culture’s momentum is stalling. If your internal communications keep pace with growth, people know where you’re headed, and stay confident acting on it. But when they lag, those signals become impossible to ignore—and your culture, clarity, and performance suffer.

Effective internal communications is more than a nice-to-have; it’s a must-have for organizations and teams of all sizes.